How to Write a Press Release
Press releases can help you communicate effectively, increase brand awareness,
reach more people, and boost sales.
But, there’s an art to crafting press releases that pique the press and public’s interest.
In today’s blog, we’re getting back to basics by covering:
- What is a press release?
- Press release format
- Types of press releases
- How to write a press release
- Press release distribution tips
1. What is a press release?
A press release is an official announcement an organization sends to share their news.
Typically, press releases cover news about events, quarterly earnings, new employees, and industry data, to name a few topics.
The overarching goal is to amplify the news, expand reach, and connect with the press and public.
Our blog, What is a Press Release? Definition, Benefits and How Tos has more information.
2. Press release format
Your campaigns should follow a standard press release format to capture media attention.
The format of your press release should be as follows:
- Headline
- Subheadline
- First paragraph
- Body paragraphs (including a quote)
- Call-to-action
- Boilerplate
Now that you have the format, we suggest using the inverted pyramid to include the most important details every time. The inverted pyramid is a framework that addresses the who, what, when, where, why, and how of your news.
3. Common types of press releases
As mentioned before, a press release is a communication vehicle that helps companies share their newsworthy updates to a larger audience.
Common press release topics include but aren’t limited to:
- Product announcement
- Mergers and acquisitions
- Events
- Quarterly earnings
- Crisis communication
Here are five more press release topics to consider.
4. How to write a press release
When writing a press release, consider the following:
- Write an intriguing headline because it's the first thing readers see and it's what gets people to click.
- The ideal length of a press release is 300 – 400 words.
- Choose one relevant search engine optimization (SEO) keyword or phrase per press release.
- Use active voice and avoid jargon to improve readability.
- Include high-quality, attention-grabbing multimedia. At ACCESSWIRE, you can include as many images as you want in your press releases.
5. Tips for press release distribution
Press release distribution can help you capture media attention and reach your target audience.
In this blog, we’ve given you the basic information you need to craft a compelling and newsworthy press release.
We’re not stopping there. Here are a few more resources to maximize your press release distribution efforts:
- Here’s a free press release template you can use when you're ready to write your campaign. Simply follow along and plug in your own information.
- Once you’re finished, it's time to share your news with your target audience! We offer a wide variety of press release distribution options to help you reach the right audience.
- After your release hits the wire, it’s time to focus on your media pitches. Media pitching is a crucial step in the press release distribution process and can help you get noticed and generate earned media coverage.
Your News, Our Press Release Services
When you use our press release services, you never have to worry about being nickel and dimed to maximize your results.
What you see is what you get thanks to our flat-fee, predictable pricing.
Our tried-and-true press release distribution services have helped thousands of public and private companies around the globe break through the noise of an overcrowded market and secure their piece of market share.
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